The Declining Impact Of Traditional Printed Business Cards
- January 22, 2016
- Posted by: Team ITish Solutions
- Category: ITishSolutions
Traditional printed business cards have long been a staple in the business world, but let’s face it, their impact is diminishing. Consider these drawbacks:
Easily Lost or Forgotten:
How many times have you misplaced a business card or struggled to recall the person who gave it to you? It’s frustrating and unprofessional. Get ready for a shocker: A study conducted by Pitney Bowes, revealed that 88% of business cards received by professionals end up in the trash within a week! indicating a lack of relevance and impact.
Printed business cards offer limited space for crucial information, and that is also static, leaving you with no choice but to omit essential details about yourself or your business. In a study, 78% of professionals admitted to losing or misplacing cards.
In this era of eco-consciousness, the excessive use of paper for printed business cards raises environmental concerns. Each year, over 10 billion business cards are printed in the United States alone. That’s enough to deforest a small country! Do you really want to contribute to that? I guess, it’s time to make a sustainable choice.
Lack of Interactivity:
Printed business cards lack the interactivity and engagement that today’s tech-savvy professionals expect. They simply can’t keep up with the fast-paced digital world we live in. How about when you meet someone at a networking event, exchange cards, and then fumble to find the right one when you need it. It’s like playing a game with your professional identity.
Let’s face it: traditional business cards are often forgotten or discarded. A study revealed that only 2% of business cards result in a follow-up call or email.
Costly and Inefficient:
Printing business cards can be a financial burden, especially for startups and small businesses. Plus, the time spent designing, printing, and distributing them can be better utilized in other aspects of your business. Digital contact sharing is cost-effective and saves valuable time.
In an increasingly digital world, people rely heavily on smartphones, laptops, and other digital devices. According to Statista, the number of smartphone users worldwide is projected to reach 3.8 billion in 2021. This shift in behavior has led to a preference for digital communication methods, making traditional printed business cards seem outdated and less impactful.